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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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Module 4 Read and Respond

Module 4 Read and Respond

Q Purpose This assignment is intended to help you learn to do the following: • Critically read and reflect on a short essay. • Organize and write a response to a reading. Overview Critical reading is an essential skill for college students. As you read this week's essay, "Love It or Hate It: Native Advertising on the Internet" by George Pike, take note of how he organizes his ideas and supports his essay's claim. Be prepared to discuss the reading and your reaction to it with your instructor and classmates in the Week 5 class meeting. By Sunday of this week, post a brief response to one of the Questions for Consideration, which appear at the end of the essay. Action Items 1. Read the essay "Love It or Hate It: Native Advertising on the Internet" in Part 6 of the textbook (type the essay title into the ebook search tool to quickly find the reading). 2. After you have read the essay, write a brief response to one of the Questions for Consideration. Please write out the question that you are responding to before your response. 3. After you have posted your response, be sure to look over your classmates' responses, and be prepared to discuss the essay during the next class meeting. Grading Criteria Read the assignment rubric to understand how your work will be graded.

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2. To help its readers grasp the concept of "native advertisement" and to put them all on the same page when talking or reading about an issue, George H. Pike seeks to provide a comprehensive definition of the term in his essay "Love It or Hate It: Native Advertising on the Internet." In this article, he introduces the idea of native advertising after giving a brief introduction to advertising and its interaction with consumers. In the subsequent paragraph, he gradually introduces the idea, saying that “ A more controversial technique is to make the advertising seem less like an advertisement and more like content that blends in with other content provided by the medium.”